Myeongdong - For Shopping Lovers 
You'll find not only clothing, but also street food, K-beauty products, accessories, and more. The area is also a popular tourist destination, so services such as currency exchange are convenient. Most of the shopkeepers speak a variety of foreign languages.
Gangnam & Apgujeong - Enjoy 24hour Night life
Gangnam and Apgujeong are neighborhoods where many people in their 20s and 30s live. It's a trendy and stylish place with a lot of cafes, clothing stores, and hot spots. It's also perfect place for those who like to go out and enjoy nightlife!
Hongdae - If you are a trendy traveler
Hongdae, is a neighborhood of young people in early 20s. It's a great place for people to find trendy foods and enjoy the arts, including busking.
Insadong - All about tradition
Insadong has almost every souvenir that represents Korea. It's the best place to buy (or see) traditional calligraphy, art galleries, crafts, and more. You can also enjoy many traditional teahouses and restaurants.